A clear AI plan you can act on
Not a 40-page deck. A short, specific plan: where AI saves your team the most time, and the first moves to make.
Sentinel Advisory · Fractional Chief AI Officer
An AI expert on your team. For the cost of a junior hire.
AI changes what's possible every month. I join your team part-time, find where it saves you real hours, and get your people using it with confidence.
I run my own AI operation in public, on the same standard I'd bring to your business. See it live at Market Sentinel.
01The wedge
I only win when you win.
Most AI consultants get paid whether or not anything changes. They hand you a strategy deck and move on. I work the other way. I show you the value first, for free, before you commit to anything.
And the way I work is public. You can read the exact playbook I would install in your company before you ever hire me. Most consultants will not show you that.
AI is not slowing down. Every month the tools get stronger, and the firms that use them well pull further ahead of the ones that fell behind. A one-time training is stale by spring. Someone who keeps you on the edge is worth more as the tools move, not less.
Read the playbook, in public →02What you get
Three things, every month.
Your team trained and confident
Hands-on sessions on your real work, so your people use AI well every day instead of guessing.
Results you can measure
I track the hours saved, before and after, on the work that matters. Proof you can see, in plain numbers.
03How it works
- 1
I build you a free AI plan.
Before you pay anything, I study your business and hand you a short plan: where AI can save you time, with one or two quick wins already done for you. No cost. No obligation.
- 2
If it is useful, I join your team.
I come on part-time as your AI lead. I train your people, redesign the work that wastes the most time, and keep you current as the tools change. That last part is the whole point: AI moves every month, so an AI lead gets more valuable over time, not less.
- 3
You see the results.
Every month you get the hours saved in plain numbers, and a short plan for what is next.
04Proof
See me do it, before you hire me.
Anyone can talk about AI. Here is me doing it, in public. Market Sentinel is a live investment instrument I built and run myself, on the same discipline I would bring to your business. It checks its own work against reality and says so when it is wrong.
Live
Market Sentinel
A live investment instrument I built and run myself. Go look at it. That is the standard I hold my own work to, and the standard I would bring to your team.
See Market Sentinel live →05About
Who I am
I'm Evan McGoogan. I'm a business person who lives on the AI frontier.
My background is business first, code second: a finance degree, then years in sales, strategy, and marketing, across startups and Fortune 500 enterprises, Gartner among them. I learned how companies actually run, and where the leverage hides.
So that's what I do now. I read how your business operates, find the highest-leverage places to put AI to work, and get your team fluent enough to maximize the tools. Then I stay.
The capability set grows every month, so the right tool for the right job is a moving target. That is the part that compounds: the faster AI moves, the more that edge is worth, not less. Getting it right is only becoming more central to how a business actually wins.
The best AI tools are wasted if the people who'd gain most never learn them. That gap is the whole reason I do this.
I run this work as Sentinel Advisory, my own practice. When you hire it, you get me on your team, not a handoff to someone junior.
Tools I work in, daily
Claude Code · Claude (Cowork + Design) · Codex · ChatGPT · Gemini · NotebookLM · and more
Get started
Let's find where AI saves you the most time.
One call. I'll show you where AI can help your business, and you'll walk away with something useful even if we never work together.
Book a call